Veteran A&R executive Pete Ganbarg has launched a joint venture with
Pete Ganbarg launches Pure Tone Records JV with Atlantic Records
The move means that Ganbarg is stepping aside from his role as Atlantic’s President of A&R, a position he has held since 2018. He will continue to A&R select artists on the Atlantic Music Group roster, including twenty one pilots, Shinedown, Gayle, Halestorm, and others.
The first artist signed to Pure Tone is Canadian singer/songwriter Forest Blakk, whom Ganbarg originally signed to Atlantic.
Ganbarg joined Atlantic in 2008 as Executive Vice President of A&R and was named President of A&R in 2018, overseeing A&R for Atlantic and its subsidiary labels.
He has signed and/or guided recordings by Grammy winners such as twenty one pilots, Halestorm, and Jason Mraz; platinum and multi-platinum artists Christina Perri, Melanie Martinez, Skillet, Brett Eldredge, Matchbox Twenty & Rob Thomas, Theory of a Deadman, and Icona Pop; and many others.
Ganbarg is also cited by Atlantic as being instrumental in the label’s recent success in the Broadway arena, including co-signing and A&R’ing the diamond-certified Original Broadway Cast Recording of Hamilton.
He won Grammy Awards as a producer of the Original Broadway Cast Recordings of Dear Evan Hansen and Jagged Little Pill.
Ganbarg also co-produced the Grammy-winning, No. 1 soundtrack of The Greatest Showman and was recently nominated for a Grammy for his work on the soundtrack to original
“The formation of Pure Tone is an important event for Pete and Atlantic, as he brings his decades of experience, his impeccable taste, and great ears to steering his own ship, and we’re thrilled to be his partners on this exciting next phase of his musical journey.”