A new sexual wellness brand is here to disrupt the binary sexual care aisle with a product line where sensual moments are not divided by the gender binary but embraced unapologetically.
The cheekily named Hey Sweet Cheeks launches with six high-performance products and a skincare-first approach to sexcare. Pioneering the “prep to play” experience, the lineup ensures the lead-up to intimacy is just as enjoyable as the moment itself. By creating a playful, inclusive space where preparation enhances pleasure, Hey Sweet Cheeks ensures that feeling good starts long before the fun begins. Created by a queer chemist with over 25 years of experience in beauty product development, the brand introduces a product line where sensual moments are not divided by the gender binary but embraced unapologetically.
“For too long, the sexual wellness aisle has been dominated by legacy brands offering basic formulas with little innovation,” said Kimberly Konstant, Chief Brand Officer of Hey Sweet Cheeks. “We launched Hey Sweet Cheeks to shatter that norm by blending premium ingredients with breakthrough formulations typically found in skincare. We created a line of products that not only features the highest quality of ingredients but also embraces everyone’s freedom to express their own gender and sexuality in the bedroom and beyond.”
Hey Sweet Cheeks’ skincare products feature clinical-grade ingredients that are gentle on all bodies and skin types yet effective in clearing skin to reveal a radiant glow.
It’s Glowtime – A smoothing serum with BHA, AHA, and 2% niacinamide to brighten and even out skin tone, and reduce blemishes and dark spots.
Bare It All – A body wash featuring BHA and salicylic acid that deeply cleanses and unclogs pores plus oat milk that hydrates and soothes for clean and healthier-looking skin.
Bottoms Up – A charcoal exfoliating butt and body mask formulated with volcanic micro-exfoliants to detoxify and reveal clearer, smoother skin.
Hey Sweet Cheeks’ innovative pH-balanced, hypo-allergenic sexcare products are thoughtfully crafted to avoid the tacky textures, messy stains, and tired formulas many have come to expect.
Slick Trick – An aloe and hemp-based lubricant with agave for smooth, mess-free and stain-free play without irritation—perfect for solo, toy, or partner use.
Backside Glide – A hybrid water- and silicone-based lubricant that provides the long-lasting glide of silicone with the easy clean-up of water-based formulas, ensuring effortless, extended play.
Rub Me Right – A cocoa butter and aloe-infused friction-free self-play lotion designed for partnered or solo play. As it warms with body heat, the lotion melts to enhance motion and comfort.
Hey Sweet Cheeks products are available individually and in three beauty sets for purchase at www.heysweetcheeks.co.